Safe Internet Shopping at Digital Direct

Internet shopping offers many benefits to consumers. These include opportunities to save time and money, greater choice, the convenience of shopping when you like and having goods delivered, and a powerful ability to find and compare information, products and prices.

Many people have been put off shopping online by media's often exaggerated reporting of the e-retail industry's teething troubles. But internet shopping is now at least as safe as shopping in a store or by phone, so there is no need for anyone to miss out on the benefits it can provide.


With the closure of the Which Web Trader in January 2003, IMRG Safe Shopping was adopted as the leading scheme for consumers to look for when shopping online. For a shop to be part of this scheme they have to subscribe to the principles of "Internet Shopping Is Safe", have been screened by IMRG, and maintain IMRG's good practice standards. Customers can shop with confidence at Digital Direct as we are a member of the IMRG Safe Shopping scheme and are listed as part of their Safe Shops list.